VUCA and Packaging Innovations

VUCA is the new reality or say it’s the new normal. What is VUCA then?  It’s the US Military term to define the world we are in.
V: Volatility, U: Uncertainty, C: Complexity, A: Ambiguity

I heard this for the first time when I was at Schreiner MediPharm, Germany about a week back during some presentations by Ann Merchant, since that moment, I just loved it and wanted to share with you all.

So I will say Packaging is facing a VUCA environment. If we turn VUCA on its head, then we can say:
V: Vision, U: Understanding, C: Clarity, A: Agility

So to prepare for the new VUCA, we need knowledge. This is also clear from what has been said below:

“Learning gives creativity, Creativity leads to thinking, Thinking provides knowledge, Knowledge makes you great.’   - A P J Abdul Kalam

To create this new VUCA, we had planned Ideas and Opportunities 2013 showcasing 150+ innovations. To make it simpler, useful and much more cost effective. We had taken the following key steps against the industry tradition:

1. Direct start with presentations
2. Our chief guests are our participants
3. Our sponsors are our participants
4. No other promotion activity of any company , this is to make sure we achieve new VUCA: V: Vision, U: Understanding, C: Clarity, A: Agility   and there is no deterrent
5. All innovations with contact details for direct development
6. All presentations by the in house Research Team doing live projects worldwide and belong to current generation and looking forward to next generation and not in the past
7. We respect your time and so only subject matter to be discussed and no other non related activities, just innovations
8. Only external speaker is the subject matter expert and engineer Pradeep Chopra on Social Media so that he can show how social media is helping packaging innovations to grow

You can find more about this whole new initiative ,Ideas and Opportunities 2013' at the given below links:

• 3,335 professionals interacting on LinkedIn http://lnkd.in/-MfkjR
• 1,462+ members following us on Facebook https://www.facebook.com/events/523621484341825/
• 3,800+ likes on FB http://www.facebook.com/packagingconnection
• Social Media and Digital Marketing  http://www.packagingconnections.com/blog/2013/06/20/social-media-a-communications-revolution-that-brings-a-packaging-evolution/

• Registration options
  • International Members http://ideasandopportunities.eventbrite.com
  • Indian Members http://www.meraevents.com/event/ideas-opportunities-2013
  • Direct http://www.packagingconnections.com/ideas-and-opportunities.htm

Program details at http://www.packagingconnections.com/sites/default/files/Programme%20Details.pdf

This is a simple step to change mindsets towards packaging by way of presenting 150+ Packaging Innovations in a day and nothing more. It’s the initiative by PackagingConnections.com and we look forward to your encouragement and support.

With this, Enjoy Wonders Of Packaging!

Sandeep Goyal
Founder & CEO
www.PackagingConnections.com