In June 2019, the European Union started the fight against the pollution of the world’s seas with a new directive. In addition to the prohibition of various single-use products made of plastic (such as drinking straws and cotton buds), the legal text also contains new requirements for the closures of beverage bottles. From 2024, the closures of bottles or composite packaging with a capacity of up to three litres must remain firmly tethered to the containers during drinking and also after use. Already at the beginning of 2020, ALPLA presented concrete solutions for the so-called tethered caps.

    With TetherTube, ALPLA is thinking one step further and implementing these requirements also with tubes. The closure with integrated tamper evidence is connected firmly to the tube body. When the tube is opened, there are no loose individual parts such as sealing foils or closures.

    A single piece

    But they are not as simple to produce as to use. They consist of the tube body, shoulder and closure and often have a sealing foil for better product protection. TetherTube, however, consists of one piece – that means, it is made out of one material in one single production step. Finishing steps in the production process are completely eliminated. The finished tube is delivered to the customer with an open end where it is filled and welded shut.

    Before it is opened for the first time, TetherTube is sealed impermeably. The closure can be twisted open effortlessly at a defined tear-off edge. Despite this, the tube can stand a fall from a height of two metres directly on the closure without causing a leakage at the tear-off edge. It is intuitive to use; arrows at the tube head guide the consumer. These arrows also increase the rigidity of the closure and simplify handling. The band is long enough; the cap can be turned back and thus does not get in the way while emptying the contents of the container. If the contents are not completely emptied out, the tube can be reclosed with the upper tip of the closure. This closure is dust-proof. To reclose, the stopper is put into the opening until it can be heard to click into place.

    In addition to the obvious advantage of the tightly connected closure, the tube offers numerous further advantages:

    Weight: TetherTube for a volume of 50 millilitres only weighs six grams.

    Choice of material: the tube and closure are made of only one material. According to the area of application and viscosity of the contents, HDPE or LDPE can be used. The use of up to 100 per cent recycled material is possible.

    Recyclability: the tube consists totally of recyclable polyethylene (HDPE or LDPE) and is optimised for reuse. Thus, in the interests of an efficient circular economy, new tubes can be produced from tubes (no downcycling).

    Convenience: handling is simple and intuitive; the tube can be opened effortlessly. Thanks to the tethered closure, accidental dropping of the closure and searching for it are ruled out. During use, the closure does not need to be held and handling is not impeded thanks to the long tether band.

    Areas of application: TetherTube is suitable for fluid and powdery contents and can therefore be used for a wide range of applications. The design can be adapted to each type of content, for example with regard to the material selected or reclosability.

    Refill and e-commerce: this practical packaging solution is also ideal for refill containers (e.g. concentrates for household detergents). The requirements for the outer packaging can be optimised in the online delivery. The consumer does not even have to be at home to receive the package as the packaging fits into a standard letter box.


    For this reason, Kühlmann’s ready-to-eat bulgur salad is no longer sealed with a conventional tray lid but with a hygienic, resealable Multipeel xPET film from SÜDPACK. This means less material consumption and reduced weight – without sacrificing freshness or convenience. After the salad is eaten, the consumer can easily separate the individual components of the packaging – container, film, and cardboard – and dispose of them in the appropriate recycling streams.

  • Aptar Beauty + Home Insights: How BBI Utilized Aptar’s Apollo Technology to Launch a New User Experience for Liquid Wrench


    The product features a narrow stream for tighter spaces and a wider spray for broader coverage. Its fast acting and anti-seize formula penetrates corrosion, loosens rust and displaces moisture. Apollo’s locking feature also makes the product e-commerce friendly and easy to store. Partnership and Collaboration To bring the Liquid Wrench Pro Penetrant and Lubricant from concept to realization, Aptar and BBI collaborated through the development process, leveraging each other’s expertise in understanding the consumer market and needs for this category. “Apollo had better features than the competitive twist cap we were looking at for this product.” Robert Stuck, Director of Product Development, Blumenthal Brands Integrated In addition to innovation insights, brands are able to leverage Aptar’s technical support and project management to help streamline the product development process and ensure quality standards are met. About Apollo Consumers have the freedom of choice with an innovative and easy-to-use pressurized accessory. Apollo offers a unique point of differentiation by providing brands a personalized product experience through the selection of multiple spray combinations. Apollo’s patented design includes Aptar’s twist-to-lock technology, which provides peace of mind for secure transportation on-the-go and will withstand the rigors of e-commerce shipping.

  • Innovia and Wildcorn Develop a Fully Recyclable and Sustainable Pack


    Wildcorn founded 2016 in Berlin, produces a range of 100% organic, healthy and flavourful snacks, including dry roasted popcorn as a healthy alternative to crisps. In 2017 the company launched its first sustainability program in partnership with Mellifera (the German head organisation for bee protection) to offset their use of agricultural resources by planting flower strips to rebuild/maintain ecosystems. The joint project to establish a new sustainable packaging standard began soon after the launch of Innovia’s Propafilm™ Strata high barrier film which quickly achieved the ‘Made for Recycling’ logo from Interseroh, an Independent German recycling and consulting company. Alasdair McEwen, Global Product Manager Packaging, Innovia Films explains “This certification proves the recyclability of our new Strata BOPP film. It has been designed to be a standalone mono filmic solution or, to be used in laminate constructions to be ‘recycle ready’, or recyclable in countries which have the infrastructure to recycle polypropylene.” Tobias Enge, Founder of Wildcorn explains “Our products are wholesome natural organic snacks, providing a heathier alternative to consumers. But as a consumer goods company we are responsible to look at the complete ecological impact of our product and packaging waste is one of the key challenges of our generation. Today’s emphasis on a ‘circular economy’ is very prominent so we decided to find a structure for our packaging that is fully recyclable while providing premium product protection. Ensuring that our consumers still experience the same high quality and taste they have come to expect. ” To make the Wildcorn pack, a lamination of Propafilm™ Strata and a white cavitated OPP was used. This construction was also tested by Interseroh and they confirmed that it was fully recyclable, awarding the pack the ‘Made for Recycling’ certification. Propafilm™ Strata provides a very effective barrier to aroma, mineral oils and oxygen even at high relative humidity levels ensuring increased shelf life and reduced food waste. It is glossy, is food contact compliant and chlorine free. The film is suitable for use in a range of markets, is printable and offers a wide seal and hot tack range.

  • World-First Recyclable Retort Pouch for Pet Food


    Amcor, a global leader in packaging, in collaboration with Nestlé, today launched the world’s first recyclable flexible retort pouch. The new high barrier pouch, using Amcor’s AmLite HeatFlex Recyclable solution, will first appear in stores in the Netherlands in October 2020.

    Amcor and Nestlé partnered to overcome one of the largest challenges facing the industry – the inability to recycle retort flexible packaging – and have achieved a technical breakthrough which underscores both companies’ long-term commitment to more sustainable packaging solutions. The partners collaborated during the product development process, testing for heat resistance, machine performance, shelf-life and recyclability in the real world.

    “Amcor and Nestlé together have been able to create a unique solution that for years was thought impossible,” says Michael Zacka, President Amcor Flexibles EMEA. “This high-barrier, high-heat resistant, packaging can be easily recycled within plastic recycling streams already existing in several European countries.”

    Flexible retort packaging is a modern alternative to metal cans, and it can improve the carbon footprint of hundreds of consumer products thanks to its light weight, resource efficiency, ease of transportation and by minimizing food waste. Adding recyclability to its list of properties will further improve the environmental profile of this packaging solution, which has a reduced carbon footprint of up to 60%.

     The new pouch meets the packaging guidelines for a circular economy recently published by the CEFLEX Consortium. Project Coordinator and Workstream Consultant for CEFLEX, Graham Houlder, says, “This is a great example of how – through innovation – companies can solve even the biggest challenges to recyclability. Recyclable retort packaging is a revolutionary advance and will have a huge impact in pet food and beyond.”

    The breakthrough innovation underscores Amcor’s unique capabilities and long-term commitment to more sustainable packaging solutions. The company is on the path to fulfilling its pledge to develop all of its packaging to be recyclable or reusable by 2025.

  • Aptar launches ROCKET sport cap


    “Aptar is dedicated to creating solutions based directly on consumer feedback,” Augustin De Tilly, global business development director beverage, said. “ROCKET was born from consumer insights to offer visual safety that provides reassurance, in addition to an improved drinking experience that brings the comfort and convenience consumers value.” In addition to its visible safety, ROCKET provides further safety to consumers with its “no-dust”, double wall lid design that protects the spout from external contaminants, in addition to being designed to adhere to child safety standards (BSDA & EN 71*). A large finger recess and audible closing “click” sound makes opening and closing ROCKET easy and reassuring to the consumers. De Tilly said the design and functionality of ROCKET enhances what consumers and brands expect from a sport cap. For example, while most caps open at a 110 - degree angle, ROCKET’s hinge technology offers a 180-degree angle. The hinge functionality also ensures the elimination of a lid spring-back effect. Altogether, ROCKET provides a wider opening and a more comfortable drinking experience. “Our goal was to develop a cap that met consumer expectations in terms of safety and comfort of drinking, while also addressing the increasing demand for sustainable packaging” De Tilly said. “Consumer and brand product standards are always evolving, and ROCKET was created to stay at the forefront of these changes.” With ROCKET, Aptar continues to focus on meeting new sustainability standards and targets. The tamper evident band is tethered to the bottle with the Stay-With system, which keeps the closure attached to the bottle through its lifecycle, and therefore increasing the likelihood of the closure being collected and sent through the recycling stream with the container. ROCKET complies with upcoming regulations, including the Single Use Plastic (SUP) directive proposal in Europe.

  • Marks. Help RB Launches Newly Designed Air Wick Freshmatic


    An Appealing Transformation: RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with the redesign of shape (also resulting in a 17.2% reduction of plastic) with softer curves and the inclusion of a blossoming effect with the spray hole integrated into this. DCA was also able to make it more attractive to customers in the redesign by reducing the number of batteries required from two to one. The redesign follows in-depth customer research. Continuous Freshness: Global design agency Marks worked with RB to bring the new design to life through packaging. Taking the theme ‘continuous freshness’ to capture the new fragrance and odour-neutralising technology, Marks distilled the pre-existing visual iterations into a simple, easy to understand design, while letting the new device take centre stage through an enlarged pack window. Bold and impactful: The redesign retains the bold, impactful colours familiar to existing customers and further simplifies the layout to ensure it communicates clearly and achieves shelf stand-out. Clean and unfussy graphic language speaks to the idea of purity and odour-neutralising technology and each fragrance is illustrated on pack for quick communication with associated colour palette for easy navigation. The new refills in turn use the clean, graphic language of the device packaging to create a range of simple, colour-coded ‘frames’ that hero the light, fresh and inspiring imagery to drive home the idea of quality fragrance. A successful redesign: Global design strategy director of RB, Jos Harrison says: “Our redesign is the result of listening to customers and designing something that they truly want. It’s also the perfect example of our agencies working together across every touch point to deliver a really exciting new variant.” RB’s Freshmatic Marketer David Bermejo added: “Understanding our customer’s desires for the redesign was essential. The device has always delivered in terms of fragrance over a long period, but the new design allows the product to take centre-stage in the home environment, something to be proudly displayed, not hidden away. “Reducing the amount of plastic is also hugely positive and part of our ambition to make the device more responsible. This has also reduced the total shipping weight by 28.9%, which significantly reduces CO2 emissions and the consumption of fossil fuels for shipping.” Air Wick Freshmatic Automatic Spray launches across Europe this summer and in the USA in the second half of the year.


    Smart and Safe refills Many cleaning products consist mostly of water. That is why it is a good idea both ecologically and economically to provide the active ingredients in a concentrated form. ALPLA has developed an ideal solution for this application in the form of NOW. The packaging solution consists of two elements: • A small bottle with liquid concentrate. The snap lid developed especially for it features a predetermined breaking point, yet it still seals the bottle safely.

  • Pujolasos introduces first wooden cap with disposable plastic inner


    Called Woodle, the glue-free design can be manufactured from natural materials matched with a specific plastic inner that is designed to be separated and recycled at the end of its useful life. The Barcelona-based supplier notes that the patent applies to any plastic development in perfumery or cosmetics and is applicable to any material that covers such plastic innovation, not just wood. Moreover, the plastic inner can be injected in post-consumer recycled material as an added nod to sustainability. Pujolasos says the product responds to the current market need for sustainable packaging in the beauty sector.

  • New RFID pharma label enables prescription details to be heard through an app


    By the end of 2020, 1,500 CVS Pharmacy locations will be equipped to fix special RFID labels to prescription vials. When the RFID labels are scanned by Spoken Rx in the app, which can be accessed by users using Siri or Google Assistant on their phones, prescription label information will be spoken out loud. This information, which is important for patient safety and adherence, currently includes patient name, medication name, dosage and directions and will be enhanced to include additional information over the months to come. The feature will be available in all CVS locations by the end of 2021. Enrollment in the program is seamless and can be done either over the phone or in store where a pharmacist can ensure the patient's app is appropriately set up for the service. Spoken Rx is free to CVS Pharmacy patients and the app will read prescription label information aloud in either English or Spanish. "The in-app feature gives patients more flexibility, providing the relevant prescription information out loud wherever and whenever they need it," said Ryan Rumbarger, senior VP, store operations at CVS Health. "Spoken Rx provides a more seamless experience to our patients who are visually impaired." This announcement is the result of collaboration between CVS Pharmacy and the American Council of the Blind, which worked with CVS and tested the technology throughout its development. "Spoken Rx is a positive step that offers same-day, access for prescriptions filled in CVS stores, allowing for a greater level of privacy, safety, and independence for blind and visually impaired customers of all ages," said Kim Charlson, immediate past president of the American Council of the Blind." We're pleased about this addition to the existing braille, audio, and large print accessible prescription label offerings provided by CVS Caremark and CVS.com."

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