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branding

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Seymourpowell Completes Extensive Brand & Packaging Renovation for Ribena

25 Dec 2022
GraniaJain
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To inform the direction of travel, Seymourpowell's in-house foresight team of design strategists conducted deep ethnographic research into the perception of the brand amongst its existing and desired consumer base. When the research demonstrated that Ribena's core ranges were in need of modernization, a portfolio strategy was developed to deliver greater brand stretch across a broader range of occasions and consumers.

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Tropicana’s latest TVC highlights the brand’s new see-through packaging

17 Mar 2022
GraniaJain
Profile picture for user GraniaJain

PepsiCo’s juice brand Tropicana has launched its summer campaign with a new TVC. It extends the brand’s ‘Goodness Jo Dikhti Hai’ positioning to reiterate the revamped see-through PET packaging.

The ad film also aims to engage with the youth in their context, showcasing how unpleasant situations can be turned around by tapping into one’s inner goodness.

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Somerset cheese maker Wyke Farms gets a brand refresh across its packaging

01 Jan 2022
GraniaJain
Profile picture for user GraniaJain

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

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Gillette sharpens its sustainability efforts as consumers call for greener packaging

28 Dec 2021
GraniaJain
Profile picture for user GraniaJain

Razor giant Gillette has sharpened its approach to sustainability with the launch of new product packaging that uses fully recyclable packaging.

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Dove Kids Care Hair Love Collection Aims To Inspire Kids

21 Dec 2021
GraniaJain
Profile picture for user GraniaJain

Dove has launched the Dove Kids Care Hair Love Collection, and the brand hopes to inspire kids to love their hair. The new range  of hair care products is for curls, coils, and waves.

Dove has partnered with filmmaker, director, and producer Matthew A. Cherry to help tell its story. Cherry will help ensure the next generation of Black kids develop a positive relationship with beauty.

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Somerset cheese maker Wyke Farms gets a brand refresh across its packaging

03 Dec 2021
GraniaJain
Profile picture for user GraniaJain

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

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Bushmills Irish Whiskey unveils new bottle and packaging for its iconic single malts

29 Nov 2021
GraniaJain
Profile picture for user GraniaJain

In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence and underlines Bushmills’ pre-eminence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.

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Mandolé Orchard Debuts Brand Refresh

19 Jun 2021
GraniaJain
Profile picture for user GraniaJain

The company, Mandolé Orchard, cofounded by Jenna and Tom Stefanovic two years ago, looked to Landini Associates for a new graphic identity and packaging design that would set them apart from the crowd — just as their almond milk does.

Landini Associates, best known for working with global brands from Hilton and McDonald’s to ALDI and Walgreens to create innovative retail and hospitality experiences, also has an internationally acclaimed practice in branding, identity, packaging and environmental graphics. Other clients have included Jurlique, Jones the Grocer, Loblaws and Harrods.

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KFC's New Packaging

13 May 2021
GraniaJain
Profile picture for user GraniaJain

The chicken chain said the new look is a "more modern take" on the KFC's signature red and white colors. Colonel Sanders' head will still adorn the buckets, sandwich wrappers and cups, but the refreshed designs will more closely imitate its original signature bucket.

KFC said it's adding reheating instructions, a brief blurb about the history of its fried chicken and is bringing back the "It's Finger Lickin' Good" slogan to its buckets. The phrase briefly disappeared last year because of the pandemic.

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CATCHING THE EYE

CATCHING THE EYE

06 Mar 2021
sandeepg.connect011
Profile picture for user sandeepg.connect011
CATCHING THE EYE
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CATCHING THE EYE

From product protection to marketing, packaging serves a multitude of purposes.

The targeted audience must be able to quickly grasp the need, purpose, and use of a product from its packaging to want to buy it.

A rather cynical and hard-to-please audience is children. Easily bored and extremely dependent on visual stimulation, the young demographic needs instant engagement features even before they reach the toys inside.

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redesign
branding
eye catching
Retail packaging
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