The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.
The key concept is to 'think backwards from the shelf'. It's now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.
Today's marketers see a big opportunity, to integrate Shelf Retail Packaging (SRP) and Retail Ready Packaging (RRP) design into the promotional mix, to generate sales, in store, at the point of purchase. Our Packaging Strategists collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.
5 easies of Shelf Ready packaging:
Easy to open
Easy to identify
Easy to shelf
Easy to shop
Easy to recycle
Retail and Shelf Ready packaging drive sales and make consumer goods move faster
Results of a good Retail and Shelf Ready Packaging
In store, typical results from good Retail and Shelf Ready Packaging design include:
More stock and more range on shelf
Faster replenishment in store
Brand and promotional communication
Product visibility and easy navigation for shoppers
In the supply chain, good Retail and Shelf Ready Packaging can generate savings in cash and carbon
More product per pallet despatched and fewer pallet movements
Fewer delivery vehicles on the road
Less warehousing for empty packs and goods awaiting despatch
No extra collation packs inside trays
Efficient packing operations, whether automated or not