As part of its commitment to improving packaging sustainability, Mondelēz International has taken a major step forward — launching a wrapper for Cadbury sharing bars made with 80% certified recycled plastic in the UK and Ireland, the highest recycled content used to-date in flexible Cadbury packaging. The recycled content is attributed through the mass balance approach and certified to ISCC PLUS standards.*
This innovation was made possible through close collaboration with Amcor, combining bold ambition with advanced material technologies, including AmPrima® and AmFiniti™.
In this short video, Richard Akkermans, European R&D Packaging Sustainability Manager at Mondelēz International, shares how the project came to life — and speaks about the company's broader packaging goals and the importance of working closely across the value chain to turn ambition into action, and create meaningful change in packaging.