The original clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. Pearlfisher also gave the label a bold yellow colour to create a &ldquohigher degree of visibility&rdquo. The design agency said that it &ldquoechoes the classic cutty imagery of the mid 1960&rsquos and 1970&rsquos&rdquo. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.
The front of the bottle has the call to action, &lsquoour actions define who we are&rsquo. In contrast, the back is dominated by a compass image surrounded by &lsquothe spirit of adventure&rsquo which is the new core message for the brand. Pearlfisher creative director natalie chung said &ldquothe new design is bold and strong.
We are delighted with the new shaped bottle and its vibrant yellow label.&rdquo cutty sark global brand controller jason craig said &ldquothe edrington group bought the brand back some 16 months ago and i am absolutely thrilled with the team who have delivered this new pack.
With more and more new markets opening up for cutty sark &ndash the future is bright for the brand.&rdquo bottles will start to arrive on shelves around the world over the next two months.