Air Assist Liquid Packaging Technology (Procter & Gamble)

The liquid packaging technology uses compressed gas to provide tailored rigidity to create structure in flexible films. By utilizing a proprietary one-way valve, the new packaging form delivers cleaner dispensing, more controlled dosing and more convenient one-handed use while still being tough enough for e-commerce shipping without extra protection. Air Assist also uses 50 percent less plastic than a traditional rigid bottle and has a 360-degree palette for design, making it a more resource-efficient solution.