Air Assist Liquid Packaging Technology (Procter & Gamble)

Air Assist Liquid Packaging Technology (Procter & Gamble)

Air Assist is a breakthrough in performance and sustainability for e-commerce and brick-and-mortar packaging.


The liquid packaging technology uses compressed gas to provide tailored rigidity to create structure in flexible films. By utilizing a proprietary one-way valve, the new packaging form delivers cleaner dispensing, more controlled dosing and more convenient one-handed use while still being tough enough for e-commerce shipping without extra protection. Air Assist also uses 50 percent less plastic than a traditional rigid bottle and has a 360-degree palette for design, making it a more resource-efficient solution.

Comments (1)

  • anon

    Great Innovation. Definitely the plastic containers are going for a down fall...

    Feb 05, 2019

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