imagine a situation, packaging looks intact but content has been pilfered tampered. this is becoming a regular incidence and in requirement of better solution supply chain heads are accounting this as unavoidable business loss. in industry, quite often tampering or counterfeiting is done under insider connivance. insider or vendors have access to identical packaging material like holograms, tamperevident stickers , rf tags or knoweledge about security measure on packaging and same can be replicated. frequently changing packaging security feature is more of a posture rather than protection. traditional technologies are meant for outsider threat at best. relatively newer technologies like colourchange labels to indicate carton cut has equally failed as those were stop gap arrangement without really understanding insider threat which is most important element. smartdna in form of security labels is differentiated technology that cannot be replicated by insiders even having access to identical & genuine labels.
smartdna is intelligent security label that autoacquires perpiece unique credential exactly at timeofapplication out of identical labels at timeofmanufacturing. cannot be scanned in isolation after decoupling from packaging unlike barcode, qrcode, rf tags, bubble tags and other known technologies and thus offers credible tracking to prove that actual asset has been scanned and not just barcode in isolation. even if same label is reapplied it autochange its credential and indicates tampering. purely passive label with millions of unique signature with full scan support in smartphonepda. forensic verification of traditional technologies require forensic lab or special accessory. smartdna offers instant infield forensic verification without needing any special accessory, which is very unique. smartdna scanning is tagged with time, location and identity of field staff doing scanning and scan data is always available for remote monitoring. cloud application offers securityasservice. one example is that it monitors & raises alert for missed scans for asset requiring frequent scan. one single technology procurement and organizations will be able to address their tamperevidence, counterfeitevidence and credible tracking requirements in suppluchain.to summarize smartdna is verisign for physical transaction.