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Mars Food & Amcor announce industry-first move to launch recyclable microwavable rice pouch

Mars Food, in partnership with global packaging company Amcor, will bring the first food-safe, mono-material microwavable rice pouch to market in 2021 • Breakthrough packaging technology will make the pouches for Mars Food’s household brands such as Ben’s Original® and Seeds of Change® recyclable where infrastructure exists • The companies are in the final stages of development of the new pouch and the first packs will launch in limited European markets by mid-year 2021

Mars Foods announced it will begin to use recyclable mono-polypropylene plastic (PP) for its microwavable rice pouches in 2021. The project will bring to market the industry’s first food-safe, mono-material microwavable rice pouch. Launching with an initial pilot in the first half of 2021, the business has ambitions to further scale the technology across its portfolio beginning at the back half of the year.

The use of high performing mono-PP material will allow Mars Food to retain the shape, shelf life, functionality and high safety standards needed for its brands’ packaging, while ensuring pouches can be mechanically and chemically recycled where infrastructure exists, and designed for future recycling where it doesn’t yet.

“Our R&D team has invested their passion and expertise to develop a unique innovation roadmap of more sustainable solutions for plastic, paper and aluminium packaging. Thanks to that foresight and leadership in innovation, we are excited to announce yet another industry first in recycle-ready packaging,” said Michael Zacka, President Amcor Flexibles EMEA.

Mars Food accelerated the development of the new material through rigorous testing and conducted significant scale up tests in its production facilities in the UK, challenging what was previously considered possible throughout the production process. Working in collaboration with Amcor, it then ensured the material development met all its functional requirements while protecting product quality and safety.

“Launching our recyclable retort material in a stand-up pouch format that meets stringent food safety standards is a challenge, and Mars Food took this journey together with us. It will be a win when their brands deliver this innovation to consumers,” said Mr. Zacka.

Contact Person: 
Ernesto Duran
Designation: 
Head of Global Communications Amcor plc
website: 
https://www.amcor.com/
email: 
ernesto.duran@amcor.com
Phone: 
+41 78 698 69 40
Company Name: 
Amcor
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