The design is crafted to have an impactful on-pack presence that would be easily visible through retail store freezer doors, showcasing bright red typography set within a striking black serving dish and chopsticks to highlight the brand messaging.
The packaging designs celebrate the cultural origins of the brand with symbolic visual cues and stylised references, fused with a vibrant, modern street-style theme that captures the spirit of an Indo-Chinese foodie adventure.
Each variant features dynamic close up monotone product images positioned alongside beautifully presented full colour meal photography that is shot from an aerial perspective.
Packaging artwork for the Khao Chi product range is tailored for implementation across a variety of printed pack formats including cartons, SRP boxes and flexible film-on-the-reel packaging.