Launching organic salad blends in peel-and-reseal packaging design

Little Gem Kale Crunch and Romaine Butter Crunch are two of the three new Bright and Crunchy blends being launched this fall.

“We constantly challenge ourselves to do more with less,” said T. Bruce Taylor, vice president of organic and Earthbound Farm. “We are thrilled that our new packaging has been a hit with our consumers while helping us and our customer partners make progress towards our collective sustainability goals.”

As a result of this new peel-and-reseal packaging design, the company is launching three new Bright and Crunchy blends this fall that bring new flavor, color, and crunch combinations to the organic salad set:

Romaine + Butter Crunch: chopped romaine, baby red butter lettuce, shredded carrots
Little Gem Kale Crunch: chopped little gems, shredded kale, chopped radicchio, shredded green cabbage, shredded broccoli stalk
Little Gem Butter Crunch: chopped little gems, baby red butter lettuce, shredded carrots, shredded red cabbage
 

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Launching organic salad blends in peel-and-reseal packaging design
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packaging design, reseal, seal, lid, label
Short Description
Earthbound Farm has eliminated up to 35 percent of its plastic use by utilizing peel-and-reseal sustainable packaging technology. This reduction of 3.5 million pounds per year of plastic reduction is a result of replacing the rigid lid with a resealable lidding film while also eliminating the top and bottom labels. The new design improves the shopper experience with a printed film and maintains a tray made from 100 percent recycled plastic packed with quality greens. The packaging is extremely popular with consumers, as over 93 percent expressed satisfaction with the new packaging, citing freshness, sustainability, and convenience.