Each year, Tomorrowland introduces a new global theme that sets the tone for its legendary MainStage and the entire festival experience. Usually, the stage design is kept under wraps until the big reveal when the festival begins.
But this year, for the first time ever, Tomorrowland is offering a sneak peek, thanks to a special collaboration with Absolut vodka. Together, they’re unveiling a limited-edition bottle collection that gives fans an early glimpse into what’s to come.
Each of the three bottle designs offers subtle yet meaningful hints about the 2025 MainStage: think shimmering crystals, a majestic lion, and more.
They’re more than just collectibles; they’re a first look into the creative world of Tomorrowland 2025.
Each of the collection’s bottles features a stunning 360° screen-printed design, enhanced with innovative frost glow and metallic inks, encapsulating the ‘Orbyz’ theme set in a magical universe made entirely of ice. The unique designs offer a glimpse into how this fantasy world will be brought to life at the festival’s mainstage.
Deb Dasgupta, Global VP Marketing, Absolut Vodka, said: “We’re incredibly excited to be teaming up with Tomorrowland once again — not just for another limited-edition bottle drop, but to build on a partnership that goes far beyond the ordinary. This isn’t your typical festival collab. It’s a relationship built on real trust, shared values, and a mutual love for pushing creative boundaries. At its core, United We Dance is about bringing people together — championing inclusivity, sparking connection, and creating unforgettable moments through the universal language of music. Whether it’s through our immersive spaces on-site or the latest bottle design that’s bound to turn heads, we’re here to help make every Tomorrowland experience that much more unmissable.”
Debby Wilmsen, spokesperson for Tomorrowland, said: “This is the first time Tomorrowland’s global theme has been used on a partnership bottle, signifying the continued strength of our partnership. A true collaboration between the creative masterminds at Absolut and Tomorrowland, we’re excited to be launching three limited-edition bottles this year, inviting consumers around the world to step into the Tomorrowland universe and discover the untold stories of unity and creativity through the intricate, showstopping designs.”
The 700ml limited-edition bottles contain Absolut Original Vodka, and are available now in Thailand. The bottles will then launch in Belgium, the Netherlands, Switzerland, Poland, Slovakia and Serbia in June, followed by Brazil in September. The bottles will be available for an approximate RRP of €22.99.
Absolut first partnered with Tomorrowland Belgium in 2017 through a local sponsorship level with Pernod Ricard Belgium. As a brand with a deep-rooted association with inclusivity and inclusion, it aligned with Absolut’s values. This association continues to manifest itself today through Absolut’s Born to Mix campaign, which emphasises its passion for progressing societal change and making a positive impact by creating connections beyond differences. The partnership is now an evolving global initiative coinciding with a thriving music festival scene. Absolut has now added four Tomorrowland events across the world to the original initiative, including Tomorrowland Winter, Core Colombia and Tomorrowland Brazil.