May
02
/ 2025
The design refresh aimed to strengthen the beer’s standout on the shelf, increasing penetration and rate of sale while also improving its ‘premium’ perceptions. The blue ribbon wraps around all four sides of every pack format to create an ‘endless ribbon’ wherever packs are seen together.
The main logo has been refreshed and rebalanced, and Peroni Nastro Azzurro’s bespoke bottle has been incorporated, designed to signpost the beer in markets where the brand is new or less established.
