The digital deposit return scheme will encourage recycling through a 20p monetary reward for customers who scan one of 20,000 unique QR codes using their smartphones. The QR codes are printed onto Ocado’s own-brand two and four-pint milk bottles – which retail at £1.20 and £1.45 respectively – and are available for delivery nationwide.
The rewards will appear in a digital wallet in the Bower app and then can be withdrawn to their bank accounts. After the first 20,000 scans, consumers will be offered other benefits and perks instead of the 20p reward.
