Supermarket giant Tesco has announced it is launching a trial to address the issue of excess and unnecessary toothpaste packaging in the UK by selling tubes without cardboard boxes.
The trial is launching this week, and Tesco said it would assess how customers react when branded toothpaste is no longer sold in cardboard boxes.
The move follows on from the retailer scrapping the use of cardboard boxes on its own brand toothpaste in November last year, a move which according to Tesco could save more than 55 tonnes of cardboard a year.
