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Asda launches pouch packaging for chicken range

25 Apr 2021
Grania Jain
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UK-based supermarket chain Asda is introducing its full chicken range in new pouch packaging to replace plastic trays.

The move will reduce the amount of plastic packaging used in the range by up to 50% and will help the company save 450t of plastic a year.

The pouches also allow meals to be prepared safely and hygienically, as customers can pour the chicken from the packaging straight into the pan without using their hands or any utensils.

Last year, the pouches were trialled on mini-fillets and diced breasts.

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