MGA Entertainment makes the popular toy "LOL Surprise!" and says this fall 65% of the dolls will be in paper-based compostable packaging, instead of plastic. The company estimates the switch will eliminate 3 metric tons of plastic.
MGA Entertainment CEO Isaac Larian says they also adapted their "Little Tikes" race care set. The cardboard box the set is sold in folds out 50 feet and becomes part of the racetrack. "When kids or parents are finished with it, they just put it back in and it becomes storage," Larian says.
