interactive packaging

Starting in September, specially marked versions of Nerds Gummy Clusters and Rainbow Nerds Theater Boxes will come with a receipt that can be uploaded to nerdscandy.com/dnd. On the site, visitors can start an exclusive "Restoring Harmony" campaign that includes a PDF adventure and character sheets based on the Ferrera-owned candy's mascots.

Tageos launched its EOS-202 U9 RAIN RFID inlay. With the smallest form factor available today for healthcare and pharmaceutical applications, the new inlay has successfully passed latest tests specified by the Auburn University RFID Lab Spec S. Furthermore, EOS-202 U9 is certified by DoseID as suitable for a broad range of pharmaceutical and healthcare purposes.

A wireless NFC-based connection is established when a smartphone is near the packaging. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and other additional components can be incorporated into the package to meet needs based on the purpose or conditions of use.