Decreasing the use of virgin plastic
This November, the brand has started introducing five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic. Five Herbal Essences bio:renew sulfate-free collections, including the Aloe Vera lineup, will be upgraded to Eastman Renew materials beginning this month. These will be followed by two new collections coming to market in January 2022. These new packages will also include standardized How2Recycle® labels to clarify recycling instructions and encourage recycling
