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SIG EXTAND PAC ENGAGE ONLINE MARKETING SOLUTIONS TO CLOSURES

23 Jul 2020
Yukta Arora

With on-pack QR codes already well established, SIG is now taking its PAC.ENGAGE QR code technology to closures to further bridge the digital communication gap between brand and consumer. Recognized by smartphones in less than three seconds for quick and easy use, SIG’s ‘One Cap, One Code’ solution keeps consumers entertained, informed and rewarded, while also building consumer trust and loyalty. With more than 40% of the world’s population online and 70% with a smartphone, consumers are more connected than ever.

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Südpack introduces ‘sustainable’ packaging for minced meat

18 Jul 2020
Yukta Arora

According to Südpack, the solutions have been designed to be more recyclable, as well as significantly lower material consumption compared to standard packaging. The Flow Pack PurePP film claims it can achieve material savings of up to 60% compared to tray packaging, with a pack for 1kg of minced meat weighing 9.5g. Südpack also says its new film can be processed quickly and efficiently on all common flow wrapping machines even at high speeds due to its advanced sealing properties.

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Innovation
packaging
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Amcor to join World Wildlife Fund-led ReSource: Plastic

13 Jun 2020
Yukta Arora
Launched last year, ReSource aims to help accelerate large-scale plastic commitments by organizations. By 2030, Resource has a target to prevent at least 50 million metric tons of plastic waste from entering nature. ReSource welcomed Amcor to the organization alongside Colgate-Palmolive and Kimberly-Clark. “Amcor is leading the way on packaging innovation, but new products and technologies alone won’t be enough to meet our sustainability ambitions and to solve the global waste issue.
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Smilesys retains its leadership in the innovation of eco-sustainable packaging

08 Jun 2020
Yukta Arora
It is with great pleasure that Smilesys announces to have won the German Packaging Award in the field of ‘’Functionality and Convenience’’ with the new Smile 2Lite Drop&Taste. This award, organized by the German Packaging Institute (DVI), is one of the most important in Europe and has been promoting for 56 years the most creative and valid innovations for industrial packaging. Smilesys, with Drop&Taste, launches an eco-friendly packaging solution for mozzarella which was never seen on the market, allowing a substancial reduction of food waste and improving consumer experience.
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foodpackaging
Innovation
2litedrop&taste

INEOS and PLASTIC ENERGY to collaborate on new advanced plastic recycling facility

25 May 2020
Yukta Arora
INEOS and PLASTIC ENERGY have today announced a collaboration on the construction of a new plant to convert waste plastic into the raw material to make new plastic. Production of the new facility would be targeted for the end of 2023. Advanced recycling technology converts waste plastic back to its basic molecules. The resulting material is then used in INEOS crackers to replace traditional raw materials derived from oil. First trials of product from PLASTIC ENERGY’s current advanced recycling process have been completed.
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INEOS
Plastic energy
Innovation
recycling facility
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UNVEIL PERSO, THE WORLD’S FIRST AI-POWERED DEVICE FOR SKINCARE AND COSMETICS

05 May 2020
Yukta Arora
New applications on the way At CES 2020, we unveiled Perso’s capabilities for skincare. However, the 3-in-1 device will also be able to create custom formulas for lipstick and foundation — which will be launched at a later date.“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of our Technology Incubator.
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Cadbury replaces logo with Thank You on limited edition Dairy Milk bars

02 May 2020
Yukta Arora
Mondelez India will launch limited edition of Cadbury Dairy Milk bars by replacing the brand logo with 'Thank You' to highlight the country's spirit and generosity amid the covid-19 crisis. This is the first time since the chocolate bar hit the shelves in India over 70 years ago that Cadbury Dairy Milk has changed its logo. These bespoke chocolate bars aim to express gratitude across the country to everyone who has been tirelessly and generously working during this unprecedented time.
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Mondelez
Innovation
Thankyoulogo
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TETHERED CAPS: FIRMLY ATTACHED TO THE BOTTLE

18 Apr 2020
Yukta Arora
The European Union published Directive 2019/904 on the reduction of the impact of certain plastic products on the environment. Among other things, this calls for a circular approach to be taken to dealing with single-use beverage packaging made of plastic and in particular the packaging caps, as these often end up in the environment as separate waste. The directive requires the lids and caps of bottles and composite packaging with a capacity of up to three litres to remain firmly tethered to the containers for as long as they are used.
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