Jim Orford, K600i Product Manager from Domino Digital Printing Solutions, says: “Covid-19 has really accelerated the growth in e-commerce, a trend which is likely to remain after lockdown restrictions are lifted. Brand owners are also placing more emphasis on personalisation to engage with consumers through loyalty and promotional programmes, and to track their products through the supply chain. This has resulted in some of our label and packaging converter customers reporting a 40-50% increase in the demand for variable data printed labels during the pandemic.”
