fibre based paper

We are all familiar with the polyurethane (PU) foam used for cushioning in packaging. It performs well when it comes to protecting products. It’s made of fossil raw materials and used frequently within a variety of industries worldwide. Now, after a successful collaboration between Stora Enso and Nefab, the fiber-based material Fibrease is ready to broadly replace polymer foams; offering brand owners sustainable packaging solutions.

Rapidly expanding to accommodate demand from multinational food chains, major supermarkets and Britain’s NHS, UK-based innovator Cullen Packaging has unveiled a next generation, sustainable alternative to plastic bottles and pouches. Called simply ‘The Fibre Bottle’ it is designed for dry goods and enables brands producing goods such as vitamins, supplements, dry foods, homecare and horticultural products to remove 270m single-use plastic bottles or pouches from shelves per year.