Design

Italian apple marketer Melinda has launched Le Piccoline (The Little Ones), a series of brightly designed apple packs that can also transport children on an imaginary journey.

The new range features a number of different packaging designs made entirely from cardboard; each one can be reused and transformed into a toy vehicle. Inside are five small, Isaaq-branded snack apples.

“Le Piccoline Melinda are a healthy and child-friendly snack,” says a spokesperson for the company. “The perfect way to motivate kids to eat fruit.”

The team at Missouri Creative realised the important of the pack design as the single most important touchpoints with consumers, especially to combat the many restrictions around the marketing of alcohol in Norway. Taking a deep dive into the brand’s history, Missouri reimagined icons from historical designs to create the new hero roundel, the refined white wave and the star pattern. Inspiration was also drawn from the iconic Oslo skyline, known as ‘The Barcode’, which Missouri integrated into the pack barcode. 

Baralan, an expert in primary packaging for the cosmetics and beauty industries, has introduced the Minerva Jar 50 Amber, an expansion of its Minerva line. Characterized by its amber color, the new jar with 50ml capacity was developed for skincare products, but also can be adapted for makeup items.
 

As many as 58 Artisans, weavers, cooperatives from various districts of Jammu Division participated in the training programme and availed the benefit of this workshop/training programme.

Their queries were also replied by the Technical team of Indian Institute of packaging, Ministry of Commerce.

The training was held in the pursuit of the Government to present new livelihood opportunities to the craftsmen associated with Handicrafts and Handloom Sector of Jammu and Kashmir and develop entrepreneurship in the sector.

The agency created a pleasantly simplistic design while still encompassing the quality and character of the range. Keeping the end drink in mind, the Turner Duckworth team used a direct visual approach, making the coffee selection process that much smoother for busy coffee drinkers.

The packaging itself features hand-painted typography denoting the type of coffee in each pack, which allowed the agency to capture the unique qualities of the brewing process such as the soft pressing of a Cafetière and the velvety swirls of a Latte.

Over 250 million deodorants are bought in the UK every year, with the average lifespan of a typical plastic deodorant pack lasting over 400 years after it has been used. Wild aims to change this fact for the better. Wild's deodorant design is minimal and intuitive. The case slides apart to remove and insert the refill and the user experience is not compromised by its sustainability factors. Made from bamboo pulp, the refills are 100% plastic-free and are fully recyclable once a user is finished with them.