Consumer Engagement

Today, M&M'S®, a member of the Mars family of brands, announced M&M'S Album Art packs, a new musically inspired collection featuring the beloved M&M'S characters reimagined as landmark album covers. The new M&M'S Album Art packaging features the likes of four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie, each known for inspiring a wide range of entertainment-loving fans to be their true selves and for promoting a sense of belonging.

A wireless NFC-based connection is established when a smartphone is near the packaging. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and other additional components can be incorporated into the package to meet needs based on the purpose or conditions of use.