In what the judges described as “a really impressive innovation,” the label for Des Moines, Iowa, craft beer producer, Confluence Brewery, used Fathom’s brand-new embellishment technology to render attention-grabbing full-motion 3D effects on labeling for the brewery’s ‘Wizard’ Gose-style sour ale. The effects appear to be on three different levels: text and graphics on the label surface, a ‘Northern Lights’-type effect seemingly moving within the can itself, and finally, at the top of the wizard’s staff, a rotating orb that appears to emerge from the surface of the label.
