Brands and business should realize as quickly as possible that the ruling authority is in the customer’s hand. You know the amount of effort, ideas, vision, hard word, creativity, innovation and thoughts that you try to put into a product as a business entity. You do all of that just to let the customers decide its fate at the end of the day. Ultimately, it’s the buyer that is going to decide if you a product that is worthy of their purchase. They will decide if they feel like investing in your business or not.
