upcycling

As a business that has sustainability at its core, creating a second life for valuable resources and materials that are considered challenging to recycle is hugely rewarding for us. We’re delighted to be part of Roadchef’s commitment to drive circular solutions that reduce waste, which is very much aligned with our own commitment to the war on waste through world class fibre blend innovation. Using our CupCycling expertise we are able to transform the paper cups that are used in their service stations into beautiful new papers for stationery and packaging.

India’s propensity for agriculture means that the country produces a high amount of agricultural waste. A NITI Aayog report quoting MNRE data states that about 500 million tons of agricultural residue is produced every year; NCBI data reveals that about 92 million tons of crop residue are burnt.