shrink wrap

The investment, which includes a digital printer and die cutter, provides rapid prototyping for pilot production, industry-leading packaging performance analysis and field lab facilities under one roof. 

The Design2Market Factory is well placed to cater to two of the biggest trends within the packaging industry, sustainability and eCommerce, with customer data, cutting-edge machinery and long-term expertise being utilised to enhance customers’ competitive advantage. 

Rise Above
The photograph of the AirPods on the box lid is embossed, which is a technique that (we believe) Apple first introduced on the iPhone 6 ’s packaging as a ghosted outline of that product. On the AirPods’ packaging, it’s hardly noticeable until one runs their hand across the otherwise unobstructed white surface. Apple has raised the surface just the right amount, to give it a characteristic that puts the product forward. You can tell what it is by touch alone.