In 2019, Ferrero announced plans to make all its packaging 100% reusable, recyclable or compostable by 2025.
To support this objective, the company has joined forces with Loop and Carrefour for a reuse pilot scheme for its Nutella brand in Paris, France.
Ferrero has developed a new pilot Nutella jar in collaboration with reuse platform Loop, which is specially designed with features such as an optimised label and seal that can be easily removed during the wash cycle.
