Retail display boxes

When it comes to the packaging design trends, the year 2021 has been crazy. We have seen some crazy trends and design ideas for the Cosmetic Packaging solution. But this year has come to an end, and it is time to welcome 2022. Now is the time to ask yourself if your cosmetic business is ready for this year and the ones to come? In the last year, we have realized the importance of e-commerce more than ever.

In this era, we see number of people selling their products at high rates just by making its presentation luxury and special in front of the customers. The highly decorated product plays a magic on customers mind and they get ready to pay more than what it really deserves. It allows impulse purchasing in the retail store increases the sales no matter how small or large product you are selling. When we talk about the good presentation of the product, packaging plays a very important role.

Planning product packaging solution is always a mixture of art and science. The process is more like a roller coaster; it includes designing, understands psychology, insights, creativity, and testing. When it comes to driving sales and drawing customers' attention, there is nothing that works better than custom boxes. These will always be the brand's favorite tool to attract customers and initiate communication in a brick and mortar store. Studies have proved that visuals help customers to process information quickly. Among all the five senses, sight has a significant role to play.

Every year, more than 1 billion tons of waste fill up the environment.  It means that humans are producing a lot of waste and most of it is due to non-recyclable packaging solutions. The sheer contribution of the waste has made the brand switch to a sustainable solution. Nowadays, you can see several eco-friendly solutions in the stores. No matter how big or small you are, there is no other way to follow other than recyclability. It not only strengthen your brand image in the market but influence customers to choose you only because you are green.

What is the best way to let customers see the actual product before the purchase? Gone are the days when you can rely on fully transparent plastic boxes to showcase your product. Firstly, it is not a reliable option. Moreover, it is a serious threat to the environment, even if you use biodegradable material, the production process can leave several carbon footprints. So what is another way to win customer's trust and convince them to prefer your products over the competition? The answer is custom boxes with windows.