These bottles will be made from 50% post-consumer recycled (PCR) plastic and will use 100% biodegradable actives in their formulation.
This move came after HUL saw a rise in the plastic footprint of its brand Surf Excel Matic Liquid, which was launched in 2016.
As part of the initiative, HUL has partnered with Banyan Nation to reduce the net plastic generated and create bottles that are less dependent on virgin plastic.
