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PepsiCo To Acquire Rockstar, Expanding Presence In Fast-Growing Energy Category

14 May 2020
Yukta Arora
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"As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew," said PepsiCo Chairman and CEO, Ramon Laguarta.
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