With 70kg of plastics waste generated every year by each French person – half of which is packaging, according to the Heinrich Böll Foundation, Carrefour is keen to promote reusable packaging with a deposit system.
Loop products are available in two Parisian Carrefour shops and will be available in 10 shops by the end of the year. Based on the lessons learned from this pilot project, the initiative will be rolled out more widely in 2021.
