packaging innovation

Innovation is essential to achieving goals and customers’ growing expectation to buy sustainable/sustainably packaged products. Cue the Circular Connector: Launched on the 7th of April, Walmart’s Circular Connector has been designed as an online tool to bridge the gap between companies searching for more sustainable packaging ideas and those that offer them.

The new Twist Wrap packs feature a portion control mechanism that allows shoppers to “twist to seal” and save half for later.

The new packaging uses memory technology, meaning the wrapper stays twisted by a single twist “preserving fresh flavour, texture and shape”.

The format will roll-out from the end of January across five key members of the Cadbury Duos portfolio – Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.

PFE tested a bag made with two layers of film and a polyethylene closure. The outer layer, made of Scholle IPN’s RecShield^®, is a barrier film specifically designed to keep unwanted flavors from migrating through the film into the water. The inner layer consists of Scholle IPN’s proprietary film technology, known as 2Pure™, which contains scavenging technology that protects the taste of the packaged water.

The jury of professionals from leading luxury brands and design agencies highlighted the high degree of innovation in  “IGO” concept – “An interesting idea as the cap is quite voluminous on its own, so it’s a clever way to give it a second use” and the “technical challenge of housing a travel format in the cap while obtaining a quality spray”.  Recognition for the “IGO” innovative design once again demonstrates the unique industrial savoir-faire of Aptar Beauty + Home.