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Appartement 103 redesigns pack for Scotland’s oldest working distillery

04 Feb 2021
Grania Jain
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The recent acquisition of the distillery by the Lalique Group, represents the Swiss luxury house’s entry into the spirits world.

Celebrating a 250-year-old history, The Glenturret is a rare jewel that needed to be understood from its heart in order to write a new chapter with relevance and respect, staging the brand for future growth under the new owners. Therefore, the project started with an immersion visit at the distillery in Crieff, where the Appartement 103 team spent time understanding the brand history, core values and expertise in producing some of the finest whiskies.

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