NFT

Natural Abundance, a plant-based food tech start-up, has rolled out its first non-fungible token (NFT) based physical packaging in New Zealand.

The new offering includes a collection of 200 physical packets, printed and distributed exclusively across Countdown stores in the country.

People holding the collectible packets are anticipated to receive a free airdrop of digital NFT art minted on the Ethereum blockchain, Art on Opensea, said the company.

Kenra Professional, a division of Henkel, is bringing back a retro look—its packaging from 1987.

Kenra Professional's Volume Spray 25 is in a spray can with a limited edition design—the logo features splashes of hot pink on the black can. It's the same packaging from when the product first launched, and since then it has grown to become a best-seller. 

Kenra is celebrating the launch with its first NFT. Designed by artist Sean McGabe, the brand's NFT features 80's inspired artwork, paying homage to the decade Volume Spray 25 debuted.