An Appealing Transformation: RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with the redesign of shape (also resulting in a 17.2% reduction of plastic) with softer curves and the inclusion of a blossoming effect with the spray hole integrated into this. DCA was also able to make it more attractive to customers in the redesign by reducing the number of batteries required from two to one. The redesign follows in-depth customer research.
