The first outcome of the trends analysis is a new promotional package (or gifting tin) that captures the “Human Nature” trend. Time slows down in what Perryman refers to as an authentic trend, focusing on the beauty of difference within the environmental landscape, where people are mindful of nature and respectful of the natural flow of its processes. The concept tin has been designed to embody that spirit and appeal to the next generation of eco-conscious consumers seeking to purchase goods that take greater care of the environment.
