logo

Tata Consumer Products Ltd (TCPL) has rolled out a new branding for its Soulfull range of health and wellness products by integrating the Tata logo into the Soufull portfolio, the company said on Friday.

Tata group acquired Kochi-based Kottaram Agro Foods, the owner of Soulfull, in February. Subsequently, it was rebranded as Tata Consumer Soulfull Pvt. Ltd, a 100% subsidiary of TCPL. The company plans to add new products under the Tata Soulfull brand.

ReThink Ice Cream says it is the first and only completely “tummy-friendly” dairy ice cream made lactose- and A1-protein-free — both of which are needed to ensure the safe avoidance of digestive discomfort in those who respond adversely to dairy. ReThink is also the first-ever ice cream brand to infuse its flavors with marine collagen (it also uses whey isolate protein and prebiotic fiber). Comparable to the original recipe, the offerings will continue to be diabetic- and keto-friendly and gluten-free.

The result is a modern, square-to-round sloping design, with a subtle reminder of the previous generation, according to Corpack, yet successfully carrying the brand forward in an ever-changing market. With an eye on sustainability, this new family of components includes bottles that are produced with a 50% content of PCR PET. To complete the hair care lines, Marlies Möller also redesigned the logo, while referencing the past by using similar color codes.