According to Unilever, the move will see the brand use 93% less plastic per pack compared to the previous Carte D’Or packaging, corresponding to annual savings of around 900 tonnes of virgin plastic.
The paper used in the tub and lid is reportedly sustainably sourced and is PEFC (Programme for the Endorsement of Forest Certification) approved. Unilever adds that the tub and lid can be rinsed and then put into normal household paper recycling streams.
