L’Oréal and packaging maker Texen have joined forces to develop a new generation of caps made from 100% recycled polypropylene (rPP) for the beauty giant’s Biotherm brand.
The move forms part of L’Oréal’s drive to reduce the environmental footprint of its packaging.
According to Texen, the caps can be adapted to different shapes of jar for skin care formulas under the blue beauty player, including Cera Repair and Blue Therapy.
