Due to the use of thinner film material, the conventional tube-pouch is easier to squeeze and uses 30% less plastic than the type of laminated tube widely used for toothpaste. The new paper tube-pouch maintains the tube-pouch’s functionality while demonstrating even better environmental performance by employing a paper-based material for the body, making possible a 50% reduction in plastic volume. Coupled with a redesign of the plastic parts of the head section, this enables plastic to be reduced by a total of 65%.
