#films #recyclable #PCR

The Sustainability Consortium (TSC), alongside P&G, Burt’s Bees, Colgate-Palmolive, GSK, Sustainable Packaging Coalition, The Recycling Partnership, Balcones Resources, University of Arkansas, and Arizona State University have formed a new coalition to accelerate progress on creating resources to recycle small format packaging and other materials through science-based, collective action projects. 

This is the first coalition of its kind to include CPG companies, non-profits and universities.

The new solution can be found in the shrink wrap for Coca-Cola’s AHA Sparkling Water printed case.

“Our R&D team has crafted a collation shrink film that is itself recyclable at store drop-off locations and contains PCR without sacrificing performance, strength, and durability,” said Alex Hayden, senior vice president of R&D and sustainability at TC Transcontinental Packaging.