Campbell Soup Co. is putting a new spin on its iconic can with the launch of Campbell’s soup-scented candles, which pay homage to the company’s branding, packaging design, and labeling. The candles launched on January 12, 2022.
Partnering with CAMP, The Family Experience Co., Campbell created the limited-edition candles in two “flavors” — (1) Tomato Soup & Grilled Cheese and (2) Chicken Noodle Soup. The former smells like roasted tomatoes, peppercorns, and grilled cheese, and the latter tempts with the scent of chicken, cloves, and buttery crackers.
