Applying lipstick each morning has not always been easy: up until the 19th century, it was even a religious taboo. Then the practice became widespread with stars such as Sarah Bernhardt and later Marilyn Monroe, who made this beauty product a symbol of glamour and seduction as well as power and independence. The generalization of lipstick application came along with technical developments that helped improve application techniques. In 1915, Maurice Levy invented the twist-up tube.
