digital

The brand said the pilot reward scheme, part of its longer-term commitment to become a 100% circular brand by 2025, will also explore how a digital Deposit Return Scheme (DRS) can be successful in engaging consumers and encouraging recycling.

Deposit Return Schemes are due to be introduced across the UK, starting with Scotland in 2023.

Hoffmann Neopac, a global packaging provider, launched a direct purchase microsite for DigitAll360°, its digital tube decoration service. The new marketplace walks tube customers through a process that includes downloadable design guides and templates, an initial portfolio of stock tubes from 30-50 ml in volume, simple artwork uploads, 3D renderings and a comprehensive pre-purchase artwork check.