The advanced recycling technology that makes this possible transforms previously unrecyclable plastic waste into a valuable resource. The rPP waste can be re-processed infinitely, as the closed-loop recycling method preserves the quality of the material, thus reducing the need for virgin plastic. Initially, 600,000 of the new tubs were launched in Belgium, the Netherlands and Spain in 2019. This year, more than 7 million will be introduced across other European countries. And from 2021 onwards, the new packs will be rolled out globally.
