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custom product packaging

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Pepsi honours New York City with new product packaging design

14 Jul 2021
Grania Jain
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The work is designed to create a visual love letter to NYC, which Pepsi is very much a part of, both in the literal sense, as its headquarters are based there, but also symbolically.

“Pepsi and NYC both live boldly and unapologetically, in the most refreshingly authentic way,” says Deborah Lynne Kugler, PepsiCo Beverages North America senior design manager. 

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