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#christmas #design #style #story

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antonio aricò's packaging design for callipo combines doodles with italian mythologies

05 Mar 2021
Grania Jain
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For callipo’s christmas packaging collection, antonio aricò has created five gift boxes — three in wood and two in cardboard — featuring colorful doodles that communicate the themes of love and sharing while combining them with local mythology. each gift box is inspired by a different story that recalls the traditions of the calabrian land. for example, the oissa gift box recalls a fishing scene where tuna fishermen, proud of the abundant catch, shout oissa as they forcefully pull the tuna from the sea.

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