#cardboard #paperpackaging #sustainability

The Leuphana University of Lüneburg and the Nordakademie, University of Applied Sciences, have investigated consumer decision-making within their research work on consumer behaviour. In fact, consumers can be manipulated by having the “Nutri-Score” food traffic light on the packaging. The research tested in detail the role of different packaging features. According to Prof. Dr.

According to Albéa, the 200 ml pack reduced the use of plastic by 45% when compared to existing packaging solutions. The cardboard utilized in the packaging is FSC-certified. Barbara de Saint-Aubin, managing director of Albéa Tubes Europe, said, "We have adapted our manufacturing process to incorporate this new technology, replacing part of the plastic in the tube with cardboard. This is a first.”